New location (research)

We decided to change the location for our main peice because we didn't want to have the film done in school grounds after hearing that many other students do this, also we wanted to make the film a bit more rebellious and energetic which wasn't possible at school where we would have to fit filming around lesson times and comply with stricter rules and regulatons of behaviour and appearance. This is why we went out and found a different place which was derelict and abandoned and would suit more to our needs being as it had no rules and would be easier to film on a larger scale. We also think that the place gives off the right image for our film as it has a broken and rustic feel and as it is abandoned it fits with the same sort of frame of mind that we were trying to create as the song is called frauds and the people wear masks asif frauds themselves in everyday life and the idea of abandoning society or trying to rebel against norms with frustrated violence.












We took a few photos of the main places that we decided to film but there were many other places that could be used. The areas are mostly derelict and destroyed and so we had to be careful when moving around and made sure to take care around some of teh more dangerous places.

CD covers (research)

Weve been doing some research into other bands and cd covers in the same indie genre as the scarlot harlot track that were using. One of the bands I looked at was the hoosiers who are in the same genre and have the same sort of image. the hoosiers album cover is sort of arty as the music on it is more awkward and about more emotional topics, which is why the album is called the illusion of safety which gives an idea of all things being uncertain and that even the good things are just an illusion This idea is portrayed in the album cover as there are bad things happening but then these are covvered over by the things coming out of the characters mouth, which is a good use of imagery.










The other band that we looked at was the fouls and their album called antidotes which also has an arty sort of image and a similar depth through its choice of image as it makes not a lot of sense immediately but then makes the audience think and try to figure it out.
This is good because it engages the audience and also subtly displays the image of someone having colourful and nice things in their mouth but still looking a little bit sad which keeps with the convention of being a bit sceptical and to an extent paranoid about things that seem fairly small.

Digipak types (research)

There are a number of different styles of digipaks that can be used to case different album types which can advertise the artist differently. The main decision is whether or not we will be using a booklet or if we will just put the information onto the sides of the digipak walls.



4 Panel 1 Tray CD DigiPak Template







4 Panel 1 Tray CD DigiPak with Outer Mooncut Pocket Template







4 Panel 1 Tray CD DigiPak with Outer Walled Pocket Template








6 Panel 1 Tray CD DigiPak Gatefold Template







6 Panel 1 Tray CD DigiPak Rollfold Template- This is the template that we decided that we wanted as we had the idea of involving all the masks onto the digipak and have it neatly packed.

The rough cut (research)

We have made a rough cut from the film that we got on friday the 1st of october, this is only the first part of the video but it will give an insight to what the video will be like and will help us to be able to create a style that we intend to carry on throughout the video and so will help us to keep it consistent. It will also help us to get some feedback from our audience so that we can improve it if we need to to suit them better.

Target audience (research)

To find out about my target audience I gave a questionnaire out to males and females around peterborough, aged between 15 and 25. The aim was to find out about what they wanted to have in a music video, and what made current music videos successful. The questionnaire is included below:


The first question concluded that most people thought a music video should last around 3 minutes. When interviewed they said that five minutes and over was too long to hold their attention as the video would get boring unless it was very good. Question two was not as clear cut with the target audience answering the band, song, actors, and overall message were equally important with no clear favourite. Again question three found no clear winner for what genre the most effective music video is; comedy, horror, just the band playing, etc all ranked as equally important as long as the video is flimed well, and captures the audiences attention and holds it. However, question four found that the linking of lyrics with the visuals in the music video are very important, which suggests that reinforcing the songs lyrics by showing it visully on a screen ehances the audiences capability to remember the song. Question five found that my target audience would consider watyching a music video of an unsigned band if it was the same genre as other music they liked, and interestingly question six found that a music video does not need to have the band in it to be successfull according to my questionnaire. Question seven found that faster songs with faster edits and cuts are more successful than slow ones, and when interviewed it was established because it kept the viewer alert and captured their attention. Question eight asked if the link between music and visuals was important in my target audiences opinion, and it was found that they were, again as they cause a link between audio and visual and make the audince remember the song more.Question nine asked which genre of music has the best music videos in my target audiences opinion. This had varying results with some saying grime as the beats are normally linked with the visuals in the video, pop because of the lead singer or band featuring predominantly in the video, indie as these were very creative and different, and R and B because of the actors/actress's used in them. Question ten found this vary in results was due to peoples favourite music videos being influenced by their favourite genre of music, therefore as long as I made a video that fit in with common trends of that genre my target audience would probably appreciate it

Music promo video (research)

The music promo video is seen as the same thing as a music video in general but the promo videos main objective is to draw in customers and create fans and a fanbase this means that the music promo video will often come as part of a promotionary pack that will share the same underlying concept. As the purpose of the promo video is to advertise the use of a range of media in order to tempt an audience into viewing and purchasing the finished product. A promo music video should therefore intereset the audience and encourage them to like the music that comes along with it and get people to talk about and spread the music around

The Andrew Goodwin Theory (research)

We went through the Andrew Goodwin theory about what is important in a music video; this will help us to create a music video with all of the typical conventions required. The conventions in the theory are:
1. There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics
2. There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music
3. Genres are complex and diverse in terms of music videos style and iconography
4. Record companies will demand a lot of close ups of the main artist or vocalist
5. Voyeurism is present in many music videos, especially the treatment of females, but also in terms of systems of looking e.g. a screen within a screen, mirrors or cameras
6. There are likely to be intersexual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans