How effective is the combination of your main product and ancillary texts?
We tried to keep the ancillary tasks similar in tone and style and so it was important for us to keep the same people who we used as actors in the main project in the digipak, this is because we wanted the audience to assume that the people in the video were the members of the band which is also why we chose to have 5 characters which is the normal size of a band across this genre, we also very clearly emphasised one character which would take the place of the front man of the band which is the usual pattern amoungst bands, this is why he is on the front of the digipak and the only one pictured in the webpage. Another theme which is used throughout the project is the masks that we used in all the photos that we took and in the video, this is because the masks were a key feature in the song we chose and decided to carry it n throughout the tasks in the same way other bands do with important songs for exaple the band my chemical romance used the same costumes across a number of songs in the album danger days the true lives of the fabulous killjoys giving it a recurring importance and giving the audience an instant familiarity to the band which is what we wanted to do.
This is a picture of the costumes and recurring theme that my chemical romance used.
We chose to change the logo from the one that the actual scarlet harlots used as we wanted it to look messier to stay in keeping with the overall theme which was more rustic and basic. We used this style on the digipak and the webpage in order to create a recognisable brand for the audience.
Overall we intended for the music to come across as consistent and instantly recognisable for our audience which would give our project it's own brand and typically it's own following amoungst the fanbase.
This is the same as the recurring spider logo found on the my chemical romance cover and the distictive text used that is instantly associatable with their album, in the same way we kept our text the same but also based importance on the masks and outfits used.
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