the editing process (construction)

The editing process was fairly long because it is a music video which are usually made up of short clips with a lot of effects, and so the footage that we got had to be broken up into small clips with quick transitions in order to keep the viewer entertained, however the video still had to remain in some order to follow the narrative of the song and so the footage had to be carefully constructed. We also had to pay attention to how the video looked alongside the music and had to make sure that the images would match the music in terms of mood and lyrics at the different stages in the song, which is why the editing is quicker in some areas of the song.