Music promo video (research)

The music promo video is seen as the same thing as a music video in general but the promo videos main objective is to draw in customers and create fans and a fanbase this means that the music promo video will often come as part of a promotionary pack that will share the same underlying concept. As the purpose of the promo video is to advertise the use of a range of media in order to tempt an audience into viewing and purchasing the finished product. A promo music video should therefore intereset the audience and encourage them to like the music that comes along with it and get people to talk about and spread the music around