Our main pitch is an idea that involves a person that wears a mask and breaks out from their daily routine and descends to anarchy. The idea comes from the fact that the song is called fraud which is why we are using masks that show a sense of hidden identity or fraud so it interlinks with the lyrics, but then the actions will depict the idea that the normal society are frauds and the main person goes against it, we will try to achieve this by making the school part of the film feel a bit cold and institutional and then create an image of energy for the main person.
One of our other ideas was that we would use a flip book and the whole music video would be animated this way, but we thought that this may be difficult to do and to edit smoothly we also had trouble finding someone with the capability to draw the images well enough for the end product to look good.
And the final idea that we had was that we would use toys and animate them to dance and act the whole video out this way, but then problems included getting haold of toys to do this and we also thought that the idea might be a bit boring for the viewer for the whole 4 minutes of the song, there were also problems with the fact that the editing would be difficult to keep smooth and we couldn't decide whether to have the persons hands in the video or to try and animate the whole thing without hands, but we were told that this would take a very long time as we'd need to have about 30 shots a second to make it smooth which could take too long for the deadline.
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